What is a Google Business Listing?
A Google Business Listing, also known as a Google Business Profile, allows your business to appear in Google Search and Google Maps, making it easier for customers to find you online.
Why You Should Set Up a Google Business Listing...
First and foremost, it's FREE to set up a listing so take full advantage of it. Secondly and more importantly it will increase your visibility by showing your business in local searches and on google maps when potential new students search online. They'll find a nicely formatted online listing with your business name, information, contact details and opening hours and you can liven up your listing by adding your company logo and some images! You can also engage with your customers on google by sharing updates, responding to reviews and lots more. It's also a good idea to get your listing verified so that potential new students trust that the information online is real and trustworthy.
Let's get started 👇
1️⃣ You'll need a Google Account
You don’t need a Google email address (e.g., Gmail), but you do need a Google Account to create and manage your listing. You can create a Google Account using your existing email address. Click this link to register.
2️⃣ Add your business
Ensure you are logged into your Google Account then click 'Manage Now' or "Add your business"
Enter your business name, select an appropriate category e.g. Dance School, add your address and contact details
3️⃣ Verify your business listing
Google will require verification to confirm your ownership. Verification methods include: Postcard (sent to your address with a code), Phone (via call or text) or
Email (if applicable)
Follow the instructions to complete the verification process.
4️⃣ Enhance your listing
Add key details like business hours, photos, a description of your services etc and use high-quality images and keywords to improve visibility.
5️⃣ Keep Your Profile Updated
Regularly update your hours, respond to reviews, and post updates or offers.
Tips for Small Businesses 🚀 ⭐
Respond to Reviews: Build trust by thanking customers for positive reviews and addressing any concerns in negative ones.
Use Insights: Google provides data on how customers find your business and interact with your profile.
Post Regular Updates: Share news, promotions, or events to engage your audience.
Optimise for Local Search: Use location-based keywords in your profile description.
By setting up a Google Business Listing, your business becomes more discoverable, credible, and accessible to potential customers. For small businesses, it’s a valuable tool to grow your online presence and attract local clientele.